KRVC’s May 1st workshop for Job Seekers was well attended by people interested in deepening their understanding of the purpose of LinkedIn, the benefits of using LinkedIn and the best way to build an effective profile on LinkedIn.
Lavie Margolin offered a lively and interesting presentation on the scope of LinkedIn and maximizing the benefits of being on LinkedIn. Mr. Margolin began by highlighting that 92% of recruiters google potential employees and that LinkedIn is likely to be the first result in that search. LinkedIn is the world’s largest database of professionals so a profile on LinkedIn is both important and valuable. A profile should include a professional photo, a title that reflects one’s expertise and abilities and information that you want a prospective employer to know. Relevant, detailed experience that brings value to your profile should be included. It is vital to be an active participant in LinkedIn, by checking messages, sharing professional updates, viewing others’ updates and inviting and connecting with others. When reaching out to others, messages should be genuine and personalized. Finally, LinkedIn Groups may be a way to grow one’s visibility so joining a relevant group can be effective.
